The History of Hollywood Makeup
Posted on May 11 2016
While makeup has been used since the ancient times, for at least six thousand years, use of makeup in Hollywood did not really flourish until the 1930’s. It has come a long way from its use in the 1930’s to today and it is continuously changing.
In the early days of Hollywood, there was not a variety of makeup brands or even types of makeup. It took hours for stars to be made up and ready to go. A stick form of grease paint was used. By 1914, Max Factor came out with a thinner type of greasepaint available in twelve shades. This break-through made Max Factor the cosmetic expert. He even applied the stars makeup himself. By 1918, Max Factor had developed a face powder in a wide variety of shades. The term make-up came about in 1920. In 1926, the first theatrical waterproof make-up was created.
In the 1930’s, Hollywood makeup brands like Max Factor and Westmore were introduced to households as well as in Hollywood. Normal, everyday housewives were finally able to achieve the looks of their favorite Hollywood stars. Mae West, Carole Lombard, Greta Garbo and Jean Harlow are just some of the famous Hollywood actresses at the time. They all had plucked, pencil thin eyebrows and so did everyone else. Some even plucked them completely and drew on their own. Studios were hiring makeup artists for their stars. The two most memorable are Jack Pierce and Maurice Seiderman. Max Factor came out with lip gloss and the first water-proof commercial, starring Helena Rubenstein, came out in 1939. Lipstick and mascara were all the rage and mascara wasn’t even available in liquid yet. Ivory foundation and a refined look with light shimmery colors was in.
In the 1940’s, the makeup industry grew even more than the 1930’s. More makeup brands became available. Max Factor, Helena Rubinstein, Maybelline, Coty and Elisabeth Arden are just a few of the cosmetic brands available. The 1940’s introduces bright red lipstick, lipliner and arched, well-groomed eyebrows. Powder compacts wee becoming more popular as they took the place of messy loose powder. Some of the actresses that inspired the makeup industry n the 1940’s were Bette Davis, Judy Garland and Gene Tierney.
The 1950’s were the days of perfect, glamorously made up Hollywood actresses and housewives. The 1950’s were the age of Marilyn Monroe, Audrey Hepburn, Doris Day, Elizabeth Taylor and Grace Kelly. To this day, women are still trying to recreate these looks. Non-smear lipstick and age preserving makeups were coming around. The “non-smear” factor is applied to Julie’s formula, and the Noir collection is triple pigmented, which means it has so much color and a superior formula that it is non-smear and long lasting as well!!! Pastel colors and pink lipsticks and eyeshadows were taking over; along with creamy and powder foundations sets and creamy and eyeshadow. Maybelline mascara, eyelash curlers and eyebrow stencils were becoming popular. This was the era of the cat-eye look.
In the 1960’s, lips were pale and emphasis was more on the eyes. Hollywood and women at home were applying mascara to the top and bottom lashes. Eyeshadow was applied heavier and false eyelashes were being worn,Lighter looks were used in the day, but in the evenings transformed to darker blue and green tones. Mary Kay and Covergirl makeup companies were created in the 1960’s. Elizabeth Taylor, Brigitte Bardot, Edie Sedgwick and Sophia Loren were embracing the new makeup trends, and girls at home were following.
The history of Hollywood makeup is long and interesting. The stars of Hollywood have influenced normal women at home from the beginning. Through the decades, it has evolved and many different trends have come and gone. We still embrace the vintage looks of this historical time, most notably the 1950’s. Makeup makes women feel more confident and like they are a Hollywood star as well. For classic reds and more, shop the Julie Hewett Los Angeles collection of hollwood makeup.