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"Be an Icon of Beauty"

Inspired by Old Hollywood Glamour, Julie is widely known for her cult-following for her Noir Collection of lipsticks. Her idea of beauty is timeless, and through her cosmetics line, she hopes to bring the beauty from the silver screen to every woman.







In the beginning...

“I had intended to be a fashion designer (the modern version of Coco Chanel or Norma Kamali) at Parsons in NYC. Since I failed patternmaking and sewing, I drew faces during fashion and sewing class. I also inherited a passion for old Hollywood glamour from my Dad, so when I ended up doing famous faces I know I had landed in the right place.”

Julie’s first makeup gigs were on films such as Heathers, The Grifters, Batman Forever, and American Beauty; she also painted some of Hollywood’s most glamorous faces for the Red Carpet.



the birth of the brand...

The idea for her own make-up line was born on the set of ‘Pearl Harbor’ when she noticed a distinct lack of true ‘beauty classics’. She was determined not to make up every actress with the same red lipstick, so she started swatching different colors to create bespoke shades and textures to flatter the individuality of each woman. Her goal was to translate the durability and wearability of these high-performance professional products for the consumer and create the perfect ‘red lipstick for every woman’.



Julie Hewett today...

While running her company, Julie continues to work on Hollywood’s biggest films as a Makeup Department head and Designer. She most recently worked on the films: Oscar nominated films such as “Hitchcock” "The Artist" "Downsizing" "Suburbicon" "Magic Mike" "Hail, Caesar" "The Last Song" "Sleepless" as well as the hit TV show “Will & Grace”, Netflix "Love". You can view Julie's resume on IMBD.

Most recently, Julie has launched her “Secret Weapon” product: Organic Camellia Oil, a beauty oil that she swears will transform your skin which is why all of her lipsticks are formulated with it!

Many celebrities rely on Julie’s remarkable eye for beauty and now you will too.